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BZUN
Baozun Inc. – NASDAQ
Weekly Share Price & Valuation Overview
Market Overview
Open
2.7400
Close
2.7700
High
2.8500
Low
2.7400
Trend
0.25811

Baozun Inc.

China • NASDAQ - Nasdaq • BZUN • Currency: USD

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Key strengths
  • High gross margin (≥35%) suggests strong pricing power or cost control.
  • Earnings growth ≥10% supports improving profitability trajectory.
  • Quick ratio ≥1.0 indicates obligations can be met without inventory.
Potential weaknesses
  • Debt/EBITDA >4 — elevated leverage vs earnings capacity.
Scale & Structure Core size and share structure. TTM values unless noted. “Estimated” where reconciled from per-share × shares.
Market Cap Total equity value of the company (share price × shares outstanding).
USD 163.73M
Enterprise Value Operating value: market cap + total debt − cash.
USD 2.45B
Total Revenue (TTM) Sales over the last twelve months. May be estimated from revenue per share when inconsistent.
USD 9.51B
Gross Profit (TTM) Revenue minus cost of goods sold over the last twelve months. Hidden for financial institutions or if redundant.
USD 4.53B
EBITDA (TTM) Earnings before interest, taxes, depreciation and amortization (TTM). Hidden for financials or if implausible.
USD 41.57M
Revenue per Share (TTM) Total revenue divided by shares outstanding (may be estimated).
USD 160.58
EPS (TTM) Earnings per share over the last twelve months (may be estimated from net income ÷ shares).
-0.43
Shares Outstanding
53.35M
Float Shares
130.48M
Implied Shares Outstanding
64.17M
Profitability & Efficiency TTM basis. “Reconciled” = numerator ÷ TTM revenue. Margins reflect latest TTM calculations.
Operating Margin (TTM) Operating income ÷ revenue over the last twelve months (reconciled when possible).
-4.07%
EBITDA Margin (TTM) Reconciled EBITDA ÷ revenue over the last twelve months (suppressed if EBITDA implausible/financials).
43.72%
Gross Margin (TTM) Reconciled Strong Gross profit ÷ revenue over the last twelve months (reconciled when possible).
47.68%
Profit Margin (TTM) Net income ÷ revenue over the last twelve months (reconciled when possible).
-1.91%
ROA Return on assets: net income ÷ total assets.
-1.28%
ROE Return on equity: net income ÷ shareholder equity.
-2.52%
Growth Growth rates are YoY unless labeled QoQ.
Revenue Growth Year-over-year revenue growth.
4.30%
Earnings Growth (YoY) Strong Year-over-year earnings growth.
30.00%
Liquidity & Solvency Balance-sheet health. Debt metrics shown as latest ratios; D/E is a ratio (not %).
Quick Ratio Adequate Liquid current assets ÷ current liabilities (ex-inventory).
1.25
Debt to Equity Total debt ÷ shareholder equity; leverage.
0.41
Total Cash Cash and equivalents.
USD 2.22B
Total Debt Short + long-term interest-bearing debt.
USD 2.33B
Net Debt Total debt − cash (negative = net cash).
USD 112.69M
Debt / EBITDA Leverage relative to operating earnings; lower is safer.
56.13
Sharemaestro House View
Confidence: 1 Sharemaestro internal conviction (0–3, higher is better). Risk: 2 Sharemaestro internal risk profile (0–3, higher is safer). Operational: 1 Operational quality/consistency (0–3, higher is better). Composite Score: 2 Overall internal composite (0–3, higher is better). Suggested Allocation: 3.33% Indicative portfolio weighting suggestion based on house view.
Structural Insights (experimental)
Ownership & Liquidity
Free Float Proportion of shares available for public trading.
Insiders Shares held by company insiders (officers, directors).
Institutions Shares held by institutions (funds, pensions). 18.9%
Capital Structure
Potential Dilution Increase in share count if options/convertibles exercise.
20.3%
Net Debt Total debt − cash (negative = net cash).
USD 112.69M
1.2% of revenue Net debt relative to revenue — debt load vs business scale.
Resilience Score 0–100 composite of liquidity, leverage and cash conversion; higher is better. If inputs are unavailable, we estimate using proxies (Net debt vs revenue, Cash-to-Debt). It is a guide, not a rating. 38
Methodology Notes
  • Margins shown on a TTM basis. “Reconciled” = numerator ÷ TTM revenue for internal consistency.
As of: 2025-08-18 10:08

Disclaimer: Information is compiled from publicly available sources and is subject to errors and omissions. It is provided as a guide only and does not constitute investment advice. Please do your own research.

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